Privacy Policy

1) Collecting Personal Information

1.1. Personal information you provide to us.

Personal information you may provide to us through the Platform or otherwise includes:

• Contact details, such as your first and last name, email address(es), home address, and phone number.

• Demographic information, such as your gender, age, date of birth, and location.

• Employer information, such as the name of your employer and other details about your employment.

• Communications that we exchange, including when you contact us with questions, feedback, chats, or otherwise.

• Marketing data, such as your preferences for receiving communications about our products, services, activities, events, and publications, and details about how you engage with our communications.

• Health information, such as information you share with us about your allergies, dietary restrictions, medications you are taking, and other health information you share when taking our onboarding survey or otherwise through the Platform.

• Payment and transactional data, such as the information needed to complete your orders and registrations on or through the Platform (i.e., name, credit or debit card information, billing and shipping information) and information about the products you have purchased or selected for future purchase from us (i.e., your shopping cart and order history).

• Profile data, such as your username and password that you set to establish an online account with us.

• Survey responses, such as the answers you provide to our questionnaires and surveys.

• Participation data, such as information about your participation and performance in the Platform and related challenges.

• Food history, such as records of food products or restaurant meals you have purchased and other information associated with food choices or purchases you have made.

• Reviews, such as the reviews and other feedback that you provide the products offered on our Platform.

• Other information that we may collect which is not specifically listed here, which we will use as described in this Privacy Policy or as otherwise disclosed at the time of collection.
   

1.2. Personal information from third parties.

We may obtain personal information about you from third parties, such as:

• Data providers, such as information services and data licensors.

• Public sources, such as social media platforms.

• Third party platforms, such as user health integrations and services that you connect to your account on the Platform, such as your food selections, preferred restaurants, and health information. You can read more about your choices in connection with linked third-party platforms in the “Your Choices” section, below.

• Your employer, if you have signed up through the Platform as part of a benefit provided by your employer. They may provide us with information about you to help us create and manage your account, such as your contact information or employment status.
   

1.3. Personal information collected automatically.

We, our service providers, and our business partners may
automatically log information about you, your computer or mobile device, and your activity over time on our Platform and other sites and online services, such as:

• Geolocation data if you authorize us to collect your precise location when using our App.

• Device data, such as your computer or mobile device operating system type and version number, manufacturer and model, browser type, screen resolution, IP address, unique identifiers, the website you visited before browsing to our website, and general location information such as city, state or geographic area.

• Online activity data, such as pages or screens you viewed, how long you spent on a page or screen, navigation paths between pages or screens, information about your activity on a page or screen, access times, and duration of access.

• Like many online services, we use the following technologies to facilitate some of our automatic data collection:

• Cookies, which are text files that websites store on a visitor‘s device to uniquely identify the visitor’s browser or to store information or settings in the browser for the purpose of helping you navigate between pages efficiently, remembering your preferences, enabling functionality, helping us understand user activity and patterns, and facilitating online advertising.

• Flash cookies, or locally-stored objects, which are used on websites for purposes similar to cookies but allow storage of a larger amount of data.

• Web beacons, also known as pixel tags or clear GIFs, which are typically used to demonstrate that a webpage or email was accessed or opened, or that certain content was viewed or clicked, typically to compile statistics about usage of websites and the success of marketing campaigns.

• Software development kits, or SDKs, which we use in the App. SDKs are third-party computer codes that may be used for a variety of purposes, including to provide us with analytics regarding the use of our App, to integrate with social media, add features or functionality to our App, or to facilitate online advertising. SDKs may enable third parties to collect information directly via our App.

1.4. Personal information about others.

Users of the Platform may have the opportunity to refer friends,
colleagues, or other contacts to us and share their contact information with us. Please do not refer someone to us or share their contact information with us unless you have their permission to do so.

2) USE OF PERSONAL INFORMATION

We may use your personal information for the following purposes and as otherwise described in this Privacy Policy or at the time of collection:

2.1. To provide our products and services.

For example, we may use your personal information to:

• provide you with the content, features, products and services that you request;  

• establish and maintain your account on the Platform; process your transactions; provide you with nutrition guidance;

• to issue stipends and Platform rewards;

• process your orders, send you receipts, and monitor your orders;

• store your information for future orders;

• remind you about items you have left in your shopping cart by sending you an email, text message, or other communications;

• communicate with you about the Platform (including by sending announcements, updates,

• security alerts, and support and administrative messages);

• display your content or share your information as described herein;

• understand your interests, personalize your experience on the Platform, and deliver information about products and services relevant to your interests; and

• respond to your inquiries and requests for customer support, including to investigate and address your concerns and monitor and improve our responses.

2.2. To provide your personalized score and food recommendations.

We will analyze user health integrations, your health and nutritional data, and other profile information you share with us to make inferences about your eating habits and health, to create scores that rate how well you are eating, and to suggest food choices to you.
 

2.3. For research and development.

We use personal information for research and development purposes,
including to understand and analyze the usage trends and preferences of our users, to make our Platform and other offerings better, and to develop new features, services, products, and functionality.
 

2.4. To create anonymous data.

We may create aggregated, de-identified, or other anonymous data from
personal information we collect. We make personal information into anonymous data by removing information that makes the data personally identifiable to you. We may use this anonymous data and
share it with third parties for our lawful business purposes, including to analyze and improve the Platform and promote our business.
 

2.5. For marketing and advertising.

We, our business partners and our third party advertising partners may
collect and use your personal information for direct marketing and interest-based advertising purposes.

• Direct marketing. We may send you Company-related or other direct marketing communications as permitted by law. You may opt-out of our marketing communications as  described in the “Opt-out of marketing communications” section below.

• Interest-based advertising. We also contract with third-party advertising companies and social media companies to display ads on our Platform and other sites. These companies may use cookies and similar technologies to collect information about you (including the device data and online activity data described above) over time across our Platform and other sites and services or your interaction with our emails, and use that information to serve ads that they think will  interest you. In addition, some of these companies may use hashed customer lists that we share with them to deliver ads to you and to similar users on their platforms. You can learn more about your choices for limiting interest-based advertising, in the “Advertising choices” section below.
   

2.6. Compliance and protection.

We may use your personal information to:

• comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities;

• maintain the safety, security, and integrity of our Platform, products and services, business, databases, and other technology assets;

• protect our, your or others’ rights, privacy, safety or property (including by making and defending legal claims);

• audit our internal processes for compliance with legal and contractual requirements and internal policies;

• enforce the terms and conditions that govern the Platform; and

• prevent, identify, investigate and deter fraudulent, harmful, unauthorized, unethical or illegal

• activity, including cyberattacks and identity theft.

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2.6. With your consent.

In some cases we may specifically ask you for your consent to collect, use, or share your personal information, such as when required by law.

11) CONTACTING US

Please direct any questions or comments about this Privacy Policy or our privacy practices to privacy@bitewell.com. You may also write to us via postal mail at: Bitewell, ATTN: Privacy Policy, 3660 Blake Street, 4th Floor, Denver CO 80205. 

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Do you have a question about our privacy policy or a request related to the California Consumer Privacy Act? Fill out this form, and a member of our team will be in touch.