Knowledge is Power.
At bitewell, we know this.
We believe that once we know better, it’s time to do better.
But what happens when doing better isn’t always easy or intuitive – when it’s confusing and difficult to understand what better even is?
Over the past two decades, the focus on healthy eating (aka “doing better”) has skyrocketed in America. We see this in not only self-reported data on eating “healthier” year over year – but also in the growth of the “better-for-you” grocery aisle, the explosion of gluten-free and dairy-free products, and the various changes made to package labeling to include things like “added sugar” on the nutrition facts panel.
However, despite our best efforts and good intentions, diet-related disease is still on the rise and increasing at an alarming rate each year. The ADA projects that by 2050, more than 1 billion people will have Type II Diabetes, and the AHA projects that heart disease will affect at least 60% of the US adult population.
diet-related disease
people who say they’re eating better
people who say they’re eating better
diet-related disease
What Is
What Should Be
How can this be?
There’s a major disconnect between what we believe to be healthy and nourishing for our bodies and what actually is – making doing better impossible without the knowledge to know any better.
At bitewell, we simplify food science into something we call “nutrition intelligence” and equip you with the tools you need to take back your power – putting better back on the table.
At bitewell, we know this.
We believe that once we
know better, it’s time to do better.
But what happens when doing better isn’t always easy or intuitive – when it’s confusing and difficult to understand what better even is?
There’s a major disconnect between what we believe to be healthy and nourishing for our bodies and what actually is – making doing better impossible without the knowledge to know any better.
How can this be?
At bitewell, we simplify food science into something we call “nutrition intelligence”
and equip you with the tools you need to take back your power – putting better back on the table.
6 in 10 Americans
are dealing with at least one chronic diet-related condition
40% of us
are dealing with multiple.
Samantha Citro-Alexander
I wanted to translate all the things I had learned on my own nutrition journey into a tool that other people could use and not have to spend thirty years studying food to figure out. That’s how I ended up here and why I decided to build bitewell.
The future of health is food™. It’s bright – and it’s yours for the taking! I hope you join us.
Many of our most vivid memories link to food because food is multi-sensory (taste, smell, etc) and emotional (to communicate, show love, etc). It’s just viscerally engrained in the culture of who we are. I started cooking with my grandmother when I was three (way too young to be using knives)... and my love for cooking and food came from her.
People have both negative and positive experiences with food’s impact on health. I was eleven when I started having gastrointestinal issues, and after enough bloodwork to make me queasy we started playing around with the elimination of different foods. I was losing weight and missing days of school when my pediatrician suggested I start drinking protein shakes… they were whole milk based– and they made things worse! That is how we figured out that I was just severely lactose intolerant.
A note from our CEO...
Everyone has food stories.
Over the past two decades, the focus on healthy eating (aka “doing better”) has skyrocketed in America. We see this in not only self-reported data on eating “healthier” year over year – but also in the growth of the “better-for-you” grocery aisle, the explosion of gluten-free and dairy-free products, and the various changes made to package labeling to include things like “added sugar” on the nutrition facts panel.
However, despite our best efforts and good intentions, diet-related disease is still on the rise and increasing at an alarming rate each year. The ADA projects that by 2050, more than 1 billion people will have Type II Diabetes, and the AHA projects that heart disease will affect at least 60% of the US adult population.
diet-related disease
What Should Be
people who say they’re eating better
people who say they’re eating better
What Is
diet-related disease
Over the past two decades, the focus on healthy eating (aka “doing better”) has skyrocketed in America. We see this in not only self-reported data on eating “healthier” year over year—but also in the growth of the “better-for-you” grocery aisle, the explosion of gluten-free and dairy-free products, and the various changes made to package labeling to include things like “added sugar” on the nutrition facts panel.
However, despite our best efforts and good intentions, diet-related disease is still on the rise and increasing at an alarming rate each year. The ADA projects that by 2050, more than 1 billion people will have Type II Diabetes, and the AHA projects that heart disease will affect at least 60% of the US adult population.
people who say they’re eating better
What Should Be
people who say they’re eating better
diet-related disease
What Is
diet-related disease
A note from our CEO...
Everyone has food stories.
Many of our most vivid memories link to food because food is multi-sensory (taste, smell, etc) and emotional (to communicate, show love, etc). It’s just viscerally engrained in the culture of who we are. I started cooking with my grandmother when I was three (way too young to be using knives)... and my love for cooking and food came from her.
People have both negative and positive experiences with food’s impact on health. I was eleven when I started having gastrointestinal issues, and after enough bloodwork to make me queasy we started playing around with the elimination of different foods. I was losing weight and missing days of school when my pediatrician suggested I start drinking protein shakes… they were whole milk based– and they made things worse! That is how we figured out that I was just severely lactose intolerant.
are dealing with at least one chronic diet-related condition
40% of us
are dealing with multiple.
6 in 10 Americans
